Black-Owned Makeup Brands You Should Check Out

Now more than ever inclusion and diversity in the beauty industry is getting the attention it deserves. Drugstore and prestige brands are doing a better job of creating makeup that is able to be used by people of every shade. Having only ten shades in a foundation launch is no longer acceptable! Today there are more cosmetic brands owned by women of color than ever before. Here are five black-owned cosmetic brands that are killing the makeup industry! Each one of the founders of these brands has inspirational stories of how they started with a dream and turned them into successful businesses.

Pat McGrath Labs @patmcgrathreal

Pat McGrath is a world-renowned makeup artist. Editor and chief of Vogue, Anna Wintour even named her the “most influential makeup artist in the world.” With over twenty years in the industry, she has worked as a makeup artist and developer for many luxury brands. She has worked with Gucci, Givenchy, Prada, and Dolce & Gabbana just to name a few. Recently Pat McGrath Labs has become a billion-dollar company! The makeup line includes luxury eye, face, and lip products that can be purchased on the company’s website ( and Sephora.

Juvia’s Place @juviasplace




Juvia’s Place Cosmetics was created by Chichi Eburu about five years ago. It was created to truly represent black culture in the makeup industry. They provide makeup lovers an affordable place to purchase colorful eyeshadows and makeup tools. This brand is unique because it incorporates African culture from the naming to the packaging of the products. The products can be purchased on and Ulta’s website. This September Juvia’s Place will be available for purchase at 500 Ulta locations.

The Crayon Case @thecrayoncase


Founded by Raynell “Supa” Steward, The Crayon Case is a cosmetic line created for aspiring makeup artists and the everyday makeup lover. Their most popular product so far has been their “Box of Crayons” eyeshadow palette. The shadows are named and modeled after colors you would see in a traditional crayon box. What makes this company unique is that all of their products follow a school supply theme. These products are available for purchase at

Beauty Bakerie @beautybakeriemakeup


Beauty Bakerie was founded by Cashmere Nicole Carrillo in 2011. The brand prides itself on creating water-proof, cruelty-free makeup. Some of their bestselling products include their matte “Lip Whips”, “Cake Mix” foundation, and “Flour” Setting Powder. All of their products and packaging stay true to the bakery theme. How cute?! These products are available at Riley Rose locations and on their website

Colored Raine @colouredraine

Last but not is Coloured Raine, founded in 2013 by Loraine R. Dowdy. This cruelty-free cosmetics line was created to suit all skin tones and their products are proudly made in the USA. Coloured Raine specializes in eyeshadows, lip products, and highlighters. Their products come in a wide variety of traditional and unique colors. These products are available for purchase at select Target and Riley Rose locations. Their full line is also available on

What is your favorite black-owned makeup brand? Have you tried products from the any of the brands mentioned? Comment below!